Launched by the Art Directors Club and Moleskine®, The Undiscovered Letter was a creative competition developed to raise awareness about lettera27. The challenge was open exclusively to past ADC Young Guns, who were asked to conjure up the 27th letter of the alphabet. Participants were encouraged to do away with boundaries and interpret this concept freely.
Every participant was given a custom Moleskine® notebook to sketch in. After developing their ideas, they were asked to submit one final project.
Based on jury scores, 27 finalists were selected. Among these, three projects were singled out as Judge's Favorites, and a fourth - the top-ranked project - was named the 27th letter.
An online exhibition of all finalists' work is now live. Check it out here.
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